Shopify earns revenue primarily from subscription charges and a percentage of transactions made on the platform. Its revenue is projected to surge by 27.3% — marking the quickest growth in six quarters — when the firm announces its holiday quarter results on Tuesday, based on data compiled by LSEG. The expansion is quicker than that of the sector. According to eMarketer's forecasts, global e-commerce sales are projected to have increased by 8.4% to reach $6.091 trillion in 2024. In contrast, Shopify's revenue is projected to have risen by 24.6% in the same period, as per LSEG.

The subscription plans offered by the company start at $39 monthly for a basic plan and go up to $2,000 for the Shopify Plus geared towards enterprises. Every plan includes certain "Shopify Magic" features that automate activities like creating images, writing product descriptions, tracking sales, and setting up discounts.

According to Daily Harvest, AI tools have enabled the team to save over 20 hours each month on testing and reduce packaging sizes for 15% of their orders. The company also stated that they increased page views by 40%.

Approximately 50% of the vendors surveyed by the company aimed to utilize AI tools for content creation, while 33% intended to employ them in marketing, enhancing website visibility and targeting customers, it reported in September.

A significant attraction for merchants is the integration of services, encompassing inventory management, shipping, payments, and taxes, within the platform. Merchants believe that Shopify's simplified setup, improved tools for increasing website visibility, and e-commerce-oriented templates provide it with a competitive advantage.